The Liquor Store of 2030 Won’t Be a Store at All 12×75 Futures Uber just switched off a billion-dollar booze app. The lesson is not that buying a drink will never change. It is that it already has, and the next... Categories Bourbon/Champagne/Cocktail/Gin/Non-Alcoholic Drinks/Tequila/Wine Blog
America Quietly Ditched Bourbon for Tequila. Then the Tequila Bubble Popped Agave Report Americans now drink more tequila than they do bourbon, rye and Tennessee whiskey combined. The crossover happened years ago. Almost nobody reported it, and by the time anyone... Categories Bourbon/Tequila
The Hotel Minibar Wrote Its Own Obituary It was past eleven by the time I finally got to the room. The flight had been delayed, then delayed again, and for the last four hours the only thing... Categories Bourbon/Cocktail/Gin/Non-Alcoholic Drinks/Tequila/Wine Blog/Wine Coolers
Whisky Has a Rolex Problem Allocated bourbon. $1,500 tequila. Million-dollar Scotch. The drinks industry learned how to sell scarcity, but the luxury watch market has already shown us how this story can end. Drinking got... Categories Bourbon/Whiskey
Pappy Van Winkle | Is It Worth the Hype? An Honest Take Pappy Van Winkle is very good bourbon. It is not $2,000-better-than-everything-else bourbon, and both of those things are true at the same time. This is the honest version, MSRP, markup,... Categories Bourbon
The Best Bourbon for an Old Fashioned Is $25. Your Pappy Is a Waste. By Vim, founder of 12×75. Published 28 July 2026. Last updated 28 July 2026. The verdict, no hype Wild Turkey 101 The best bourbon for an Old Fashioned in 2026.... Categories Bourbon
Kentucky Bourbon Trail Map & Guide 2026: 3-Day & 5-Day Itineraries By Vim, founder of 12×75. Published 28 July 2026. Last updated 28 July 2026. The quick answer Official stops: 68 (2026) • Best base: Louisville • Ideal length: 2 to... Categories Bourbon
15 Best Bourbons Worth Every Penny in 2026 (No Hype, $20 to $500+) By Vim, founder of 12×75. Published 28 July 2026. Last updated 28 July 2026. The verdict in 10 seconds Best overall: Maker’s Mark Cask Strength • Best value: New Riff... Categories Bourbon
How to Make a Bourbon Old Fashioned By A Fired Bartender Bourbon · A Drinking Story With a Recipe In It How to Make a Bourbon Old Fashioned: The Version a Fired Bartender Taught Me I met him in an airport... Categories Bourbon/Cocktail
Bourbon vs Whiskey: The Difference, Explained Simply Whiskey · Explained Bourbon vs Whiskey: The Difference, Explained Simply The short answer Bourbon is a type of whiskey, the way a golden retriever is a type of dog. All... Categories Bourbon/Whiskey
Best Bourbon 2026: Ranked by People Who Won’t Chase the Hype Bourbon · Ranked, No Hype The Best Bourbon in 2026: Ranked by People Who Won’t Chase the Hype Most “best bourbon” lists are a parade of bottles you cannot buy,... Categories Bourbon
